Synopsis

The world is getting hotter, with new peak temperatures every summer. What does this heat do to people? How does it change us? Heat is like a magnifying glass, amplifying and intensifying character traits, moods, emotions, as well as economic and social disparities.

HEAT tells the story of Sophy, a young Kenyan who works at an ice bar kept at -6°C, serving hot chocolate to the rich who enjoy the cold in the desert heat. We encounter Carina, a real estate agent from Sharjah, who loads her car with huge blocks of ice and then drives to the shore, where she places the ice between the rocks to save wild cats from heatstrokes.

Then there’s Essa Ramadan, a renowned meteorologist promoting awareness for climate issues in Kuwait—a hard sell in a country where those who can afford it hardly go out anymore, having everything they need sent to their homes, delivered by people like Francis, a delivery driver from Uganda. He endures 12-hour shifts in intense heat, where heatstrokes are common but rarely spoken of.

HEAT paints a panorama of human stories, moods, and survival strategies. It’s a glimpse into a possible future for all of us.

PUBLICITY CAMPAIGN

FOR HEAT

What we did for the film? World premiere campaign and festival launch, press outreach and coverage, social media campaign

Extending the story across social media platforms

A curated social media rollout highlighting Heat’s atmospheric visuals and key premiere moments, extending Jacqueline Zünd’s cinematic story into a digital space for audience engagement.

Launching Heat into the global press

Targeted international press outreach built on recognition of Jacqueline Zünd’s previous work, positioning Heat as an immersive, visually driven exploration of the climate crisis and resulting in thoughtful reviews, interviews, and critical features across key film media.

“Heat asks who become when being in our own skin is unbearable”, The Hollywood Reporter

“Jacqueline Zünd Explores Climate Inequality in ‘Heat,’ Premiering at Visions du Réel”, Variety

“Cruelly fascinating and aesthetically powerful film”, Cineuropa

“Visually and sonically impressive film”, Business Doc Europe

Creating word of mouth within the industry

We created and distributed tailored invitations for industry members, highlighting key aspects of the film and drawing attention to the film’s most compelling and visually striking elements.

Want to launch your film like this?

Contact us at publicity@taskovskifilms.com

Are you a journalist interested in Heat?

Find the press materials here.